Chloë Sevigny fronts campaign for Proenza Schouler’s new PSWL label

Proenza Schouler has enlisted Chloë Sevigny for the ad campaign for their new lower-priced line Proenza Schouler White Label.

“A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”

The PSWL campaign was photographed by Chloë’s longtime boyfriend Ricky Saiz around New York City. Find some photos in our gallery.

PSWL will be available in stores and online on November 6th.

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