The NUY Cancer Institute website reported back in May 2009 that renowned designer Marc Jacobs is reissuing in color some of his “Protect the Skin You’re In” campaign tees, in which notable celebrities and fashion icons pose nude. Chloë Sevigny poses nude on one of Jacobs’ tees, as do fellow celebrities Victoria Beckham, Milla Jovovich, Heidi Klum, Dita Von Teese and Doutzen Kroes. From the May 2009 update of the The NUY Cancer Institute website:

Marc Jacobs has reissued color versions of some of the most popular “Protect The Skin You’re In” celebrity nude T-shirts as part of an ongoing campaign to raise awareness about the deadly skin cancer and benefit melanoma research at the NYU Cancer Institute at NYU Langone Medical Center. The campaign, which features more than a dozen celebrities baring all for skin cancer, has already raised over $1 million for the NYU School of Medicine’s Interdisciplinary Melanoma Cooperative Group (IMCG).

“The public awareness generated by the T-shirt campaign is enormous, not to mention the funds that have been raised,” says Dr. William L. Carroll, director of the NYU Cancer Institute, who notes that proceeds of the sales of the T-shirts benefit IMCG. “We are grateful for the generosity of Marc Jacobs and Robert Duffy in allowing the NYU Cancer Institute to focus on research and advancing clinical care.”

The NYU Interdisciplinary Melanoma Cooperative Group (NYU-IMCG) is a multidisciplinary melanoma translational research program dedicated to advancing the care of melanoma patients through a coordinated approach combining basic science, translational research and clinical care. Its 23 investigators represent 11 departments at NYU Langone Medical Center. Since 2002, it has enrolled over one-thousand patients, who have donated blood and tumor tissues for research. NYU-IMCG is supported by the NYU Cancer Institute, NYU School of Medicine’s Ronald O. Perelman Department of Dermatology, and the Marc Jacobs’ campaigns to support melanoma research.

Check out Chloë’s “Protect the Skin You’re In”-tee at our gallery. The T-shirt is available for purchase at $35 at Marc by Marc Jacobs stores — for more information, please visit MarcJacobs.com (under Special Items). All proceeds from the sale the campaign tees will be donated to the NYU Cancer Institute at NYU Langone Medical Center.

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