Yesterday, I reported of Chloë modeling for the advertisement campaign for the new perfume launched by noted French clothesline Chloé. Today many news sources, including e.g. Basenotes, are reporting of a launch party in Paris yesterday, which Chloë attended. From Basenotes.net:
Yesterday saw the Hotel de la Monnaie in Paris become the launch venue for the new Chloe Eau de Parfum fragrance which is due on shelves early next year. 800 guests, made up of press and celebrities, were welcomed by Michele Scannavini and Ralph Toledano – President of Coty Prestige and CEO of Chloe respectively. The guests included stars of the advertising campaign: Clemence Poesy, Chloë Sevigny and Anja Rubik (pictured).
The new signature scent contains notes of Peony, Lychee, Freesia, Rose, Magnolia, Muguet, Amber and Cedar. The fragrance was created by Michel Almairac and Amandine Marie at Robertet, and the bottle designed by Patrick Veillet. The new Chloe fragrance will be available from February 2008.
Update Oct 9: I managed to find four more MQ photos of Chloë and the others at the event as well as a small preview of her, Poesy and Rubik’s advertisement campaign for the Chloé fragrance. Enjoy!







American actress and fashion icon Chloë Sevigny is one of Hollywood’s most gifted acting talents. Known for her many indie film roles, Sevigny has garnered much critical acclaim since her 1995 debut, including Academy Award- and Golden Globe-nominations for her performance in Boys Don’t Cry. Sevigny is also revered for her offbeat sense of style, and recently designed collections for hip New York label Opening Ceremony.
My Son, My Son, What Have Ye Done
Elle Style Advisor


On Jan 17 2010, Chloë Sevigny was awarded the Golden Globe for Best Actress in a Supporting Role (Television) for her portrayal of Nicolette "Nicki" Grant on the HBO drama series, Big Love. Congratulations on the well-deserved win, Chloë!
TV: Big Love (2006-?)
Film: Barry Munday (2010)
Film: Mr. Nice (2010)
Film: My Son, My Son,... (2009)
Film: The Killing Room (2008)

